A research plan for a strategic pitch on an ISP account (by an advertising agency).

Client:PCCW Product:Netvigator (www.netvigator.com) Background Netvigator is an Internet Service provider (ISP) by PCCW, it has a human action of subscription-based work for users who lucre an additional charge. Target subscribers for such premium function are their wideband subscribers. PCCW is developing strategic alliances with potential providers to write out more than added value function to its users. Current Situation Revenues from the premium work affirm non met forecasts. PCCW is uncertain of the reasons for this failure. And would like to see to it if it is due to the services they provided are wrong, or if there the positioning is inappropriate, or the promotional activities should be done in some other ways. PCCW is considering new plans to pick out back stronger revenues. Key Issues -Positioning of Netvigator -Competitors of Netvigator -Scope of services of Netvigator -Scope of services of the premium services -Level of customer rejoicing -Diffi culties in using Netvigator services and the premium services -New subscribers recruitment strategies -Existing subscribers retaining strategies -Reasons for choosing/ not choosing the premium services -Promotion campaigns of Netvigator and the Premium services Activities to undertake Several groups of activities are planned for this research: Desk seek 1) Online resources To decide out the scope of services of Netvigator, as come up as the competitors of Netvigator and their information, online resources should be utilized.

From the official website of Netvigator and their competitors, detail information on their community profile, mission statement, positi! on, scope of services, target customer, and pricing could be found. entirely these information could lead to better understanding of the client, their services and their competitors. 2) elbow room resources - reels, print ads & promotional materials To understand the target customers of Netvigator and its positioning, prior campaign reels and print ads should be reviewed. By analyzing the choice of characters, intention colors, music, logo design, material... If you want to get a full essay, sound out it on our website: OrderCustomPaper.com

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